[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]All publicity is good publicity, right? Not so much. Especially in the world of real estate where a realtor’s name is the foundation on which his or her career is built.

In an increasingly tech-smart, media-focused world, it has only become more important to consider one’s reputation when looking for a real-estate agent to help you find your dream home. With a few clicks in Google, consumers can pull up all but an agent’s most private details. That is why more and more real-estate agents have hired public-relation agents to manage their public profile.

Maintaining the integrity of an agent’s reputation is priority number one for PR specialists working with real-estate agents. The benefits of having a PR agent as a real-estate professional are too many to count — chief among them, a mediocre reputation will more than likely lead to mediocre profit margins. After all, it can take years to build a magnificent reputation and only minutes to tarnish it.

I sat down with the Domain Group to discuss why agents need their own PR agents. Read more of my thoughts on the matter here.[/fusion_text][fusion_text] [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]