Greville Pabst as Vendor Advocate at 10 Beach Street, Port Melbourne

August 14, 2026

Greville Pabst appeared as vendor advocate for the sale of 10 Beach Street, Port Melbourne, at the former sugar mills, which sold under the hammer.

Bidding opened at four million dollars and two buyers contested the property from there, carrying it past the reserve to a final price of $4.76 million.

Speaking after the hammer fell, Greville describes himself as thrilled with the outcome, a result that finished $260,000 above the reserve set for the campaign. He credits the selling agents for the job they did and the auctioneer for the way the auction was called, and says the vendors were very happy with where it landed.

Transcript

What an exciting auction we had here today at the old sugar mills here in Port Melbourne. A starting bid of four million dollars, and then saw two bidders fight it out for a final sale price of $4.76 million, and sold under the hammer.

The auction is instrumental, really, in maintaining interest momentum. Changing the pace is really effective in maximising the interest, and just reading the play — I think good auctioneers have a natural flair.

I was absolutely thrilled with the result. The agents did a great job, we had a fantastic auctioneer. We hit our reserve, and we actually went $260,000 over our reserve. So it was a great result. Vendors are very happy.

Greville Pabst

Greville Pabst has earned a renowned reputation as one of Australia's foremost property advisors, a distinguished independent valuer, licensed estate agent, and property advocate. Passionate about the pivotal role property plays in creating, sustaining, and growing personal wealth, Greville brings over 35 years of experience to the table. His focus is on leveraging his expertise, knowledge, and network to help you make better-informed decisions when buying and selling commercial, luxury residential, and investment-grade real estate.

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